Little by little, the locals started understanding the English language, and eventually started learning it either in public school or even in private classes, as they would think that this skill would give them a much desired opportunity to work in the tourism field. Many big hotel chains started making their presence, luxurious villas and apartments, as well as major investments in other fields of the tourism sector. Several British, German, Italian, and Russian citizens, among others, started buying properties on the island or building their own villas, as summer houses or even as their permanent residences, contributing to the international and cosmopolitan character of current Corfu.
The real estate sector went through an unprecedented flourishing phase, where deals of many millions were made each year, hotels and other businesses were sold or bought, family houses and luxury villas were rented or sold, following a frenetic economical development orgasm. The once untouched by human hands seashores and olive groves, were now turned into cement buildings, to use as restaurants, shops, hotels, and other establishments catering to the heavy tourism flows.
By the 90s and thereafter, there was nothing to resemble the humble village life of Corfu, once predominant throughout the island,and the poor life of farmers struggling to make ends meet through agriculture.
Albeit this strenuous development of tourism on all levels of the economy and life of Corfu island, it seems that the far south of the island remained relatively untouched, and stuck to its land, its traditions and customs. Apparently, there was no significant interest from major investors or tourists for the area of Lefkimmi, or at least it wasn't preferred. Almost all of the major investments were made around Corfu town and the north; almost all of the mega establishments were built also in Corfu town and the suburbs, as well as the north of the island. The vast majority of the potential buyers willing to spend their thousand euro notes on the island, would usually look at Corfu town and the north. As years went by, Lefkimmi and its surrounding area continued to be considered as ''that isolated place far south'', cut off from the rest of the island and its frenetic development, inhabited by the locals whose life and manners were considered outdated, to say the least, or even grotesque and boorish.